Amway XS Campaign
About the project
XS Energy Drink is an energy drink that contains multiple Vitamin Bs to help support our body's internal energy production.
The concept developed was to portray the product as a drink that fuels your energy with their key ingredient of various vitamin Bs.
Flame on Ignite Your Passion
Most people don’t purposefully shatter their cherished pieces of pottery, but that isn’t always the case in Japanese culture. Adorning broken ceramics with a lacquer mixed with powdered gold is part of a more than 500-year-old Japanese tradition that highlights imperfections rather than hiding them. This not only teaches calm when a cherished piece of pottery breaks; it is a reminder of the beauty of human fragility as well.